In 2024, as travelers seek unique experiences beyond the usual tourist hotspots, several underrated destinations are emerging as must-visit spots. These hidden gems offer stunning landscapes, rich culture, and unforgettable experiences that rival those of more popular locations. Here’s a look at six of these lesser-known but equally breathtaking destinations.
1. Matera, Italy
Overview: Matera, located in the southern region of Basilicata, is one of Italy’s best-kept secrets. Known as "La Città Sotterranea" (The Underground City), Matera is famous for its ancient cave dwellings, or "Sassi," which are carved into limestone cliffs.
What Makes It Unique: Unlike Italy’s more famous cities, Matera offers an authentic glimpse into ancient history. The Sassi, some of which are over 9,000 years old, have been transformed into unique accommodations, restaurants, and museums. The city’s historical significance and stunning architecture earned it the title of European Capital of Culture in 2019.
Travel Tips: Matera is accessible via Bari Karol Wojtyła Airport, followed by a 1.5-hour drive. Visit in the spring or fall for mild weather and fewer tourists. Be sure to stay in one of the cave hotels for an immersive experience.
2. Gjirokastër, Albania
Overview: Gjirokastër, a UNESCO World Heritage site in southern Albania, is a city of stone, where traditional Ottoman-era houses and cobblestone streets create a unique, historic atmosphere.
What Makes It Unique: Often overshadowed by its neighboring cities, Gjirokastër stands out for its well-preserved medieval architecture and the imposing Gjirokastër Castle, which offers panoramic views of the Drino Valley. The city is also the birthplace of Albanian writer Ismail Kadare.
Travel Tips: Fly into Tirana International Airport, and take a 3-hour drive to Gjirokastër. Visit during the Gjirokastër Folk Festival in May to experience traditional Albanian music and dance.
3. Tromsø, Norway
Overview: Located in the Arctic Circle, Tromsø is a vibrant city known for its polar night, Northern Lights, and as a gateway to Arctic adventures.
What Makes It Unique: While many travelers flock to Oslo or Bergen, Tromsø offers an extraordinary experience in the wilderness. It’s one of the best places in the world to see the Northern Lights, with the added charm of Sami culture and dog sledding adventures. The Midnight Sun Marathon is another unique experience, where participants run under the glow of the midnight sun.
Travel Tips: Tromsø is easily reachable via direct flights from Oslo. The best time to visit is between September and April for the Northern Lights. Consider taking a guided tour to maximize your chances of witnessing this natural phenomenon.
4. Salento, Colombia
Overview: Nestled in Colombia’s Coffee Triangle, Salento is a picturesque town known for its colorful houses, lush landscapes, and coffee culture.
What Makes It Unique: Unlike Colombia’s more famous cities, Salento offers tranquility and authenticity. The town is the gateway to the Cocora Valley, home to the world’s tallest palm trees, and a paradise for nature lovers. Coffee tours in the surrounding plantations provide an intimate look at Colombia’s coffee-making process.
Travel Tips: Reach Salento by flying into Armenia or Pereira, followed by a short bus ride. Visit during the dry season from December to March for the best hiking conditions. Don’t miss the opportunity to try “trucha” (trout), a local specialty served in many restaurants.
5. Luang Prabang, Laos
Overview: Luang Prabang, located at the confluence of the Mekong and Nam Khan rivers, is a UNESCO World Heritage city known for its well-preserved architectural, religious, and cultural heritage.
What Makes It Unique: Luang Prabang combines French colonial architecture with traditional Lao temples, creating a unique blend of East and West. The city’s morning alms-giving ceremony, where monks collect offerings from locals, is a spiritual experience that offers a deep connection to the local culture.
Travel Tips: Fly into Luang Prabang International Airport. The best time to visit is from November to February when the weather is cool and dry. Rent a bicycle to explore the city’s charming streets at your own pace.
6. Ouarzazate, Morocco
Overview: Known as the “Gateway to the Sahara,” Ouarzazate is a city in southern Morocco famous for its desert landscapes and cinematic history.
What Makes It Unique: Often overlooked in favor of Marrakesh or Fez, Ouarzazate offers a unique blend of natural beauty and film history. The nearby Aït Benhaddou, a fortified village, is a UNESCO World Heritage site and has been featured in numerous films and TV shows. The city is also a starting point for excursions into the Sahara Desert.
Travel Tips: Fly into Ouarzazate Airport, or take a scenic drive from Marrakesh across the Atlas Mountains. Visit in the spring or fall to avoid the extreme summer heat. Consider staying in a traditional riad to fully immerse yourself in the local culture.
Conclusion
These hidden gems offer travelers a chance to explore destinations rich in culture, history, and natural beauty without the crowds of more popular tourist spots. Whether you’re drawn to ancient cave cities, Arctic adventures, or the tranquility of a small Colombian town, these underrated locations promise unforgettable experiences.